Using “SoLoMo” to Improve the Customer Experience
See why social, local, and mobile are the 3 smartest ways to connect with today’s consumer—and how to do it.
Socialize Your Guest Experience in 3 Steps
Learn how transformation, delegation, and conversation can socialize your guest experience in today’s mobile market.
Social CEM: Moving Beyond Customer Loyalty to Advocacy
How to evolve a relatively passive Voice of Customer program into a proactive Social Customer Experience Management solution.
Social Media Report
See our most recent analysis on US & Canadian consumers’ use of social media to communicate their brand experiences.
Your Customer-Minted Currency in the Reputation Economy
Review sites and customer forums are now consulted by many consumers. The problem is, these sites do customers and brands a disservice by inadequately guarding against fraud and misinformation. Our reputation improvement product OpenTell™ fixes the four main flaws of online review sites by providing consumers with a representative sample of verified, unfiltered reviews.
How OpenTell™ Works
More Reviews, Better Samples
Using best practices for inviting at customer touchpoints, InMoment collects hundreds of thousands of customer reviews annually for more than 200,000 business locations worldwide (we’ve collected more than 300 million so far).
No other review site comes close. In fact, many business locations on Yelp! and Google have so few reviews, that a single review can pull a business location’s rating up or down 2 full stars. That kind of power is what fuels fraud and creates mistrust.
Validated Reviews, Honest Representation
Participating companies provide unique validation codes on customers’ transaction receipts. These codes are required for submitting a review to OpenTell and can only be used once.
Overall Accuracy, Higher Ratings
InMoment’s higher quantity, recency, and quality of reviews creates a broader, more representative reflection of a business’s performance. Because we can sample more than just a few polarized customers, business locations on OpenTell.com see an average online rating increase of one full star (on a 5-star scale).
Credibility with Your Customer
Reviews published by customers and hosted by a third party are the most trusted sources of information for consumers. Make sure your brand is represented accurately and fairly to the public.
OpenTell allows location managers to post responses to customer reviews, so you can work transparently on resolving customer issues.
Providing a trusted, transparent, and up-to-date view into the quality of participating business locations, through certified reviews.
AMF Bowling Centers Sees 948% Increase in Customer Reviews
See how AMF directed online traffic away from false reviews toward certified customer reviews representative of their business.
Online Reviews: The Stats Fueling Your Brand Reputation
In today’s digital world, a brand’s reputation is a product of imperfect review sites. Get the facts by checking these figures.
Customer Reviews: Retaining Integrity and Realizing Value
Fixing customer review sites starts with restoring integrity to the reviews being displayed. See how that is happening today.
3 Ways Today’s Review Sites Are Failing Brands
Shine a spotlight on the three inadequacies in current review sites leading to the mixing of misinformation with honest insight.
Costa Vida Generates 39,866 Public Reviews in 6 Months
Costa Vida locations using OpenTell received an average of 105 reviews per month, nearly 270 times more than other top sites.