from and about InMoment
InMoment Named a Leader in APAC by Independent Research Firm; Cited for “Blending Strengths in Strategy, Technology, Services and People”
- Report rates company 5/5 in 17 criteria, including Product Vision, Strategy and Roadmap, and Customer Retention
MELBOURNE (3 December 2018) — InMoment, a pioneer in cloud-based customer experience (CX) intelligence technologies, was named a Leader by independent research firm Forrester in a new report: The Forrester Wave™ Customer Feedback Management Platforms in Asia Pacific, Q4 2018. InMoment was also named a leader in the The Forrester Wave™ Customer Feedback Management Platforms (CFM), Q4 2018, published 30 October.
InMoment CMO Kristi Knight Named Marketing Executive of the Year
SALT LAKE CITY (November 28, 2018) — Kristi Knight, CMO at InMoment, the leader in cloud-based customer experience (CX) intelligence technologies, was named Marketing Executive of the Year by the Best in Biz Awards.
Best in Biz Awards is the only independent business awards program judged each year by prominent editors and reporters from top-tier publications in North America. As in previous years, the 8th annual program featured a diverse and distinguished judging panel comprised of top-tier press who evaluated and scored close to 700 award nominations to select the very best in North American business.
Consumers 4 Times More Likely to Dump Brands After a Bad Experience
It’s no surprise that a positive customer experience will keep consumers coming back, but InMoment’s 2018 CX Trends reveals that today’s brands underestimate the impact of offering a negative experience. “Almost three-quarters (74 percent) of consumers report that poor staff experiences (due to poor attitudes, lack of knowledge, or other reasons) contributed to a bad brand interaction. By comparison, less than one in three (29 percent) of brands reported the same. This could be a potential nightmare if brands do not invest in well-trained staff.”
InMoment CEO Comments on SAP Acquisition
Following news about the SAP/Qualtrics acquisition, Andrew Joiner, CEO of InMoment, shares his thoughts on why the future of customer experience will require advanced data science using more than just survey data. “This acquisition underscores the strong demand for technology that helps companies tap into experience data. Vendors like Qualtrics and Survey Monkey have done a phenomenal job of getting their survey tools into the hands of business users, allowing them to ask customers and employees more and more questions about their experiences.
STUDY: Brand Loyalty Isn’t Dead, it’s Just Complicated
- Annual InMoment report highlights significant consumer retail trends
- Findings include how brands can earn the loyalty of their consumers during the holiday shopping season
SALT LAKE CITY (Nov. 15, 2018) — A recent study from customer experience (CX) intelligence leader InMoment reveals how today’s retail customers define brand loyalty in the face of endless options as we approach the holiday season.