from and about InMoment



InMoment Snapped Up by Chicago Equity Firm

“Every company has a need to be able to sift out the signal from the noise when it comes to customer experience. Our approach is to not just ask more questions but enable a company to obtain value … through creating a better experience for their customers.”

Read More at Deseret News

Press Release

InMoment Receives Strategic Growth Investment from Madison Dearborn Partners

  • Majority Investment to Accelerate Company’s Growth and Enhance Its Leadership Position as Innovative Provider of Experience Intelligence
  • Former Nielsen Global President John Lewis Appointed as Executive Chairman

SALT LAKE CITY (May 15, 2019) — InMoment, a leader in customer experience management, today announced that it has received a strategic growth investment from funds advised by Madison Dearborn Partners, LLC (“MDP”), a leading private equity firm based in Chicago.

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Press Release

InMoment and Foot Locker Present at the 2019 CXPA Insight Exchange

  • Partners team up to discuss how great storytelling can fuel a customer-centric culture and change at this year’s Insight Exchange in Salt Lake City, Utah.

SALT LAKE CITY (May 13, 2019) — InMoment, the leading provider of Experience Intelligence (XI) technology, will present with Foot Locker, a global footwear and sportswear retailer, at this year’s CXPA Insight Exchange event, “The Art of CX Storytelling: How to Craft a Narrative that Powers Effective CX Initiatives.” The CXPA’s Insight Exchange will take place in Salt Lake City May 15-16.

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Market Release

InMoment Announces Second Integration with Adobe Experience Cloud to Bring the Richness of Human Feedback to Marketing Audiences for Advanced Segmentation & Targeting

  • Seamlessly connects with the XI Platform, allowing advanced targeting and segmentation to be informed by employee, market, and customer experiences
  • Brings forward the key ingredients of emotional and contextual understanding inherent in experience data
  • Moves businesses from metrics-based marketing to meaningful marketing

SALT LAKE CITY (March 26, 2019) —  InMoment, the leading provider of Experience Intelligence (XI), today announced an integration with Adobe Experience Cloud to unite the complexity of human experience data with behavioral marketing data.

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Press Release

InMoment Named to the 2019 Shatter List for Helping to Break Technology’s Glass Ceiling

  • Company recognized two years in a row by Women Tech Council

SALT LAKE CITY  (March 19, 2019) — InMoment, the leading provider of Experience Intelligence™ (XI), today announced it has been named to the Women Tech Council’s 2019 Shatter List for actively employing measures to help break the glass ceiling for women in technology. This is InMoment’s second consecutive appearance on the list, and the company was among 46 others recognized based on the development and successful implementation of measures that create gender-inclusive cultures where women can contribute and succeed.

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To Maintain Customer Loyalty, You Have to Listen

InMoment’s SVP of Customer Experience Strategy, Brennan Wilkie, highlights the key findings from the 2018 Retail Trends report including the state of loyalty, the importance of trust and brand experience.”Many brands jump to the false assumption that they “know” their customers because they monitor their digital behaviors. And while this data can provide important insights, the only way for brands to bridge from insights to true customer experience intelligence is to actively engage their customers in ongoing conversations wherever, whenever and however those customers are sharing their experiences.”

Read more at TotalRetail

Free eBook Helps CX Pros Choose the Right Metrics for Success

  • Three Rules Guide Companies in Connecting Customer and Business Outcomes

SALT LAKE CITY (April 15, 2019) — InMoment, the leading provider of Experience Intelligence (XI), has published a new ebook titled, “Three Rules for Choosing the Right Metrics to Track Your Customer Experience Success.”  This free resource is part of InMoment’s continuing best practices content series for customer experience, employee experience (EX) and market experience (MX) leaders.

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8 CMOs Discuss What Voice of the Customer Means to Them

InMoment CMO, Kristi Knight spoke with Dom Nicastro at CMSWire about what Voice of Customer means to CMOs. According to Kristi, “Voice of Customer is a valuable, and massively underutilized source of marketing intelligence that can both accelerate prospects to the pipeline, and enrich relationships (and profits) with existing customers. And while the current obsession with digital metrics and quick conversions are driving the bulk of marketing investments, the failure to invest in listening directly to customers will leave you with blind spots that lead to bad decisions.”

Read more at CMS Wire

3 Retailers Redefining the In-Store Experience


InMoment Launches EX Cloud

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3 Questions You Absolutely Should Be Asking Your Employees

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Four Guiding Principles for CX Metrics with Meaning

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InMoment Unveils Market Experience (MX) Cloud, Giving Brands Access to Important Intelligence that Impacts Customer, Employee Experience and their Ability to Compete in the Experience Economy

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InMoment Announces Distinct Employee Experience (EX) Cloud, Bringing First-time Intelligence, Comprehensive Solution to this Critical Audience

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