from and about InMoment
Free eBook Helps CX Pros Choose the Right Metrics for Success
- Three Rules Guide Companies in Connecting Customer and Business Outcomes
SALT LAKE CITY (April 15, 2019) — InMoment, the leading provider of Experience Intelligence (XI), has published a new ebook titled, “Three Rules for Choosing the Right Metrics to Track Your Customer Experience Success.” This free resource is part of InMoment’s continuing best practices content series for customer experience, employee experience (EX) and market experience (MX) leaders.
InMoment Announces Second Integration with Adobe Experience Cloud to Bring the Richness of Human Feedback to Marketing Audiences for Advanced Segmentation & Targeting
- Seamlessly connects with the XI Platform, allowing advanced targeting and segmentation to be informed by employee, market, and customer experiences
- Brings forward the key ingredients of emotional and contextual understanding inherent in experience data
- Moves businesses from metrics-based marketing to meaningful marketing
SALT LAKE CITY (March 26, 2019) — InMoment, the leading provider of Experience Intelligence (XI), today announced an integration with Adobe Experience Cloud to unite the complexity of human experience data with behavioral marketing data.
InMoment Named to the 2019 Shatter List for Helping to Break Technology’s Glass Ceiling
- Company recognized two years in a row by Women Tech Council
SALT LAKE CITY (March 19, 2019) — InMoment, the leading provider of Experience Intelligence™ (XI), today announced it has been named to the Women Tech Council’s 2019 Shatter List for actively employing measures to help break the glass ceiling for women in technology. This is InMoment’s second consecutive appearance on the list, and the company was among 46 others recognized based on the development and successful implementation of measures that create gender-inclusive cultures where women can contribute and succeed.
8 CMOs Discuss What Voice of the Customer Means to Them
InMoment CMO, Kristi Knight spoke with Dom Nicastro at CMSWire about what Voice of Customer means to CMOs. According to Kristi, “Voice of Customer is a valuable, and massively underutilized source of marketing intelligence that can both accelerate prospects to the pipeline, and enrich relationships (and profits) with existing customers. And while the current obsession with digital metrics and quick conversions are driving the bulk of marketing investments, the failure to invest in listening directly to customers will leave you with blind spots that lead to bad decisions.”
3 Retailers Redefining the In-Store Experience
InMoment’s Brennan Wilkie reveals in TotalRetail, “over half of consumers (53 percent) say their most recent, enjoyable and memorable shopping experience occurred in a physical store.” Brick-and-mortar stores still remain a key piece in engaging customers with your brand. Wilkie gives three examples of retailers that are redefining their in-store experiences.