from and about InMoment
The Strong Demand for CX Technology
InMoment CEO Andrew Joiner quoted in Martech on why SAP’s acquisition of Qualtrics gives the company an edge over Salesforce, Adobe and others by giving the ability to create a higher definition view of the customer. According to Joiner, the purchase highlights “the strong demand for technology that helps companies tap into experience data.”
InMoment Appoints Gary King, Harvard Researcher & Data Science Luminary to Board of Directors
- Distinguished Harvard faculty member brings extraordinary combination of academic credentials, data science acumen, and entrepreneurial success
- Furthers InMoment’s momentum in delivering the “future of feedback” through advanced data science techniques versus traditional survey vendor approaches
SALT LAKE CITY (Nov. 14, 2018) — InMoment, the top customer experience (CX) intelligence platform, today announced that Gary King, PhD, one of the world’s leading experts on deriving deep meaning from human data, has joined the company’s board of directors, bringing his renowned expertise to the world of CX.
FREE CX Webinar: New Research Explores Questions of Loyalty and Trust in the Experience Economy
- Original research by CX leader InMoment reveals critical trends in retail customer expectations
- November 6 event will empower retailers with critical insights on how to leverage opportunities, and avoid pitfalls
SALT LAKE CITY (Nov. 5, 2018) — On Tuesday, Nov. 6 beginning at 1 p.m. ET, InMoment will present a free webinar titled: “Is Loyalty Really Dead?” featuring new research by the leading customer experience (CX) intelligence provider.
How to Personalize without Crossing the ‘Creepy Line’
InMoment’s VP of CX Strategy, Andrew Park spoke with Marketing Land’s Robin Kurzer to discuss how marketers can avoid creeping customers out when it comes to personalization. “When a brand asks for personal information, it often explicitly promises that they’ll provide ‘a better customer experience’ in exchange. The problem is that often brands’ definition of a better experience consists of retargeted ads or poorly executed email campaigns that offer little if any value to their customers.”
Consumer Study Reveals Convenience Stores Among the Least-Trusted Brands
InMoment’s SVP of CX Strategy, Brennan Wilkie was quoted in Convenience Store News’ article discussing why some retail verticals are trusted more (or less) than others, specifically consumers’ lack of trust in convenience store retailers. The article titled, “Consumer Study Reveals Convenience Stores Among the Least-Trusted Brands,” also features data from InMoment’s recently released 2018 Retail Trends Report. “Today’s customers — millennials included — are more than willing to trust and happy to reward brands that keep their promises.