The InMoment Blog
Your Guide to Customer Experience Management
June 5, 2018
Multichannel Communications and the 24/7 Customer
In this piece, InMoment investigates the current state of play for brands in the multichannel communication sphere and explores how they can find the balance in their own CX approaches.
May 31, 2018
3 Takeaways for Improving Restaurant Customer Experience
With restaurant customer experience advancing at what seems to be the speed of light, it is more important than ever to stay up-to-date with the latest best practices so you can differentiate your brand.
May 21, 2018
The Importance of a CX-Centric Mindset for Today’s CMO
As the chief marketing officer of a customer experience intelligence company, I am often asked for my thoughts on the intersection between marketing and customer experience (CX). The two are similar in many ways and related because both are focused on connecting with the customer. The how and why of the connection with the customer can vary fairly substantially, however, and I believe that is where opportunity lies for a CMO with a CX-centric mindset.
May 17, 2018
CX Trends: The Human Factor
Despite apocalyptic talk that artificial intelligence will replace people at some time in the not-too-distant future, InMoment’s annual US CX Trends report revealed that the human factor continues to be the primary force in making or breaking the customer experience.
May 8, 2018
3 Myths About Millennials That Can Damage Your CX
The media has painted millennials as killers of many things — whether it’s napkins, diamonds or bars of soap. And if you pay attention to any of these headlines, you might view the generation as a group of ruthless avocado toast fiends who aren’t interested in any of the traditional products or marketing tactics that have worked for other generations. But are millennial preferences really killing all of these industries and products? Despite what headlines imply, the answer is no.
May 2, 2018
Customer Experience Trends: Getting the Essentials Right
It pays off for brands to be thoughtful when rolling out new tech or delivery models. Though they are innovative and exciting, they should prioritize those that lead to long-term, positive memorability.