The InMoment Blog

Your Guide to Customer Experience Management

April 5, 2019

How to Use Guest Experience to Create Loyal Guest Relationships in Food Service

By evolving your approach to guest experience, you can utilize your program to create what every brand dreams of: loyal guest relationships.

March 26, 2019

What InMoment’s Integration with Adobe Experience Cloud Means for Marketers

Marketers have traditionally relied on acquisition, audience, behavioral, and conversion metrics to create customer segments and inform their efforts. While this tried-and-true method works to a point, the data provided from these sources is limited.

February 28, 2019

The Future of Customer Experience: Why You Should Widen Your Perspective to Experience Intelligence

Given the speed at which customer experience is evolving, you might be surprised to hear that most vendors are approaching this brave new world with traditional survey processing technologies.

February 21, 2019

Are You Lurking or Listening to Your Customers?—CX Trends You Need to Know

Customer data is one of the most precious sources of intelligence in understanding the health and wealth of your business. Companies are spending billions of dollars each year scrutinizing the vast number of digital interactions, from click through and online conversion rates, to social posts and online reviews. And while these online measures of customer satisfaction and sentiment can deliver important information, the most essential information may lie somewhere else.

February 7, 2019

Is Your Customer Experience as Good as You Think It Is?—CX Trends You Need To Know

For our 2019 CX Trends Report, InMoment surveyed both consumers and brands to understand the alignments and disconnects in how well or poorly customer experience is delivered. While there are some bright spots, the overall takeaway is that most brands are still struggling to find ways to do right by their own needs while also serving the evolving needs and expectations of their customers.

January 17, 2019

How to Use Storytelling to Drive a Winning Customer Experience Presentation

When customizing a story, you should highlight the key benefits that are most relevant for your audience. What do they care about? For example, you can show the C Suite how your work boosts customer satisfaction and key metrics, increases demand for their product, expands their market, and benefits the bottomline. By outlining the central benefits, you are building increased value for your audience.

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