The InMoment Blog
Tips on elevating your customer experience
Global Branding, Local Cultures, and the Customer Experience
This post was written by Simon Fraser, Senior Director, Customer Experience Strategy, and was originally published on Brand Quarterly. View it here.
Over the last decade, waves of technological advancements, transport improvements, and communication progression have created what many call a “global village.” However, with the blurring of global borders comes a swarm of cultural differences that can make or break a customer experience (CX) strategy.
CX Doesn’t Have to Be a Guessing Game
By John Sperry, Founder and Chief Scientist
Over the past 15 years, I’ve seen the course of customer experience intelligence shift drastically, and my home state become a hub for the industry.
While I wholeheartedly believe Utah—home to InMoment’s global headquarters—is the most inviting and majestic locale in the entire United States, the climate and geography are certainly not for the faint of heart. Icy cold and snowy winters are followed by long, dry summers, while the shoulder seasons—spring and fall—last about as long as a head cold (but let me tell you, those few days are absolutely glorious).
9 Reasons to Attend CX Elevated 2018
By Greg Lloyd, VP of Corporate Marketing
Here at InMoment, we are gearing up for CX Elevated 2018 this February! We are so excited for this year’s event, as we know that this is an incredible opportunity for anyone, anywhere in their CX journey.
It is our goal to have each of our attendees leaving with the best, most actionable information to inspire their CX efforts.
How Does Geography Impact Customer Experience?
This post was written by Simon Fraser, Senior Director, Customer Experience Strategy, and was originally published on MyCustomer.com. View it here.
CX programmes are adopted by many organisations across the globe, each with a different approach and ultimate goal. Whilst the concept of CX is namely the same wherever you look, we’re really interested to see and share how it’s interpreted across different countries.
In our CX Trends Study we compared customer experiences in the UK and Germany, two major European economies.
3 Key Takeaways from “The ROI of CX Transformation”
By Lisa Davis, VP of Communication
Customer experience is a multifaceted mystery that transcends any single technology, department, or best practice. It is a comprehensive methodology for organizing and running a business that does not always map to predefined organizational goals. So when a CX leader is asked to demonstrate ROI on their efforts, it can get tricky.
This week, we released our latest webinar, “The ROI of CX Transformation.” We tackled a topic frequently discussed in CX circles, and addressed one of the most common questions clients ask us: “How do I prove the value of CX initiatives within my organization?”
On one hand, there are myriad data-backed examples of the significant bottom-line impact that CX delivers when done well.