The InMoment Blog

Your Guide to Customer Experience Management

January 14, 2020

5 Steps to Improve Your CX Strategy in 2020

With two-thirds of companies currently competing on customer experience (nearly double the 36% that reported competing on customer experience in 2010), it’s no surprise that organizations are targeting CX initiatives as top priorities in 2020. But the development and execution of a successful CX strategy can present serious organizational challenges. Here are several tips to help your business maintain company-wide alignment and reap the benefits of CX transformation.

January 7, 2020

Can You Hear Me Now? How to Listen for, Identify, and Fix Organizational Problems

Sometimes, the problems holding your organization back are easy to spot. Much of the time, though, organizational issues are well-hidden,  well-integrated, or simply entrenched into the operating rhythm, which makes fixing them a bit more complicated. What follows is a quick overview of those tools and the best practices to bear in mind while using them.

January 2, 2020

A Clear 2020 Vision: Best CX Practices for the New Year

Aligning your organization on a metric framework is a crucial step in achieving your CX improvement goals. And what better time than the beginning of the year? With a strong customer experience strategy in place, you can move through 2020 with a clear, winning vision that delivers profound results.  

December 17, 2019

Relationship Goals: Using Surveys to Capture Complete Brand Experiences

Relationship surveys are comprehensive, high-speed tools that can deliver a high volume of feedback in a short span of time. Brands that use them can understand what their audience thinks about a variety of different interactions, and create a cumulative sense of how their relationships with customers are changing over time. 

December 10, 2019

3 Steps for Turning Customer Feedback Into Product Innovation

When companies prioritize CX innovation, they will have a much easier job turning hard-won insights into meaningful innovation, and after that first win, establishing enough credibility to drive even more success for their organization. Use your wins to justify the importance of CX to executives and see the business growth flourish first hand.

December 5, 2019

From Knowing to Doing: 6 Action Steps for Experience Transformation

When companies combine data insights with action, everyone wins. The right intelligence platform works in unison with capable employees for a fully formed CX strategy that produces a transformative impact for customers, employees, and the business itself. 

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