The InMoment Blog
Your Guide to Customer Experience Management
May 14, 2019
Why CX Leaders Need to Rethink Using Incentives for Employees
Incentivizing employees is commonplace for organizations aiming to increase performance within their workforce. However, tying compensation and incentives to customer experience might provide a short-term bump in employee performance, but it may do more harm than good in the long run.
May 1, 2019
How to Select Customer Experience Metrics That Put Your Program on the Path to Success
The volume of CX data and metrics made available to brands is seemingly limitless. From NPS to OSAT and Customer Effort Score, effectively measuring customer experience boils down to focusing on the metrics that matter most to your business.
April 22, 2019
4 Guest Experience Trends in the Restaurant Business: Engaged Employees, Third-Party Delivery and More!
It is more important than ever for brands to deliver a great experience to ensure that they keep (and hopefully grow) their share of the market and keep guests coming back visit after visit—even though they have countless dining options.
April 5, 2019
How to Use Guest Experience to Create Loyal Guest Relationships in Food Service
By evolving your approach to guest experience, you can utilize your program to create what every brand dreams of: loyal guest relationships.
March 26, 2019
What InMoment’s Integration with Adobe Experience Cloud Means for Marketers
Marketers have traditionally relied on acquisition, audience, behavioral, and conversion metrics to create customer segments and inform their efforts. While this tried-and-true method works to a point, the data provided from these sources is limited.