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  • InMoment Launches Red Shoes Initiative

    -       Spearheaded by company President Lonnie Mayne-       Mayne to present Red Shoes at the prestigious British Citizen Awards in London  SALT LAKE CITY (Jan. 19, 2017) — Customer experience (CX) optimization leader, InMoment, today announced the launch of the Red Shoes Initiative, designed to augment the efforts of organizations committed to developing people-centric organizations from the inside, out.   Created by InMoment President Lonnie Mayne as a framework to define and sustain the company’s unique culture, Red Shoes soon gained momentum and popularity with company clients and prospects, who began requesting Mayne present the concept to their own teams. Today’s announcement formalizes the program externally and provides organizations across the world with access to inspiring lessons from Mayne on what it takes to build Red Shoes cultures, where both employees and customers thrive.

    January 19th, 2017
  • STUDY: Brands Underestimate Emotional Impact of Breaking Promises

    --Annual customer experience study from InMoment reveals where consumers and brands differ and align on range of customer experience elements, including emotion and personalization--Consumer expectations are reasonable, but negative emotions strong and personal when brands don’t deliver --CXPA webinar on Jan. 24 explores results in depth, along with recommended actionsSALT LAKE CITY (Jan. 18, 2017) —  A new study from InMoment reveals that brands lack important understanding of the emotions that drive customer loyalty and significantly undervalue the negative impact of failing to deliver on customer expectations.  Conducted by customer experience optimization leader InMoment, the annual CX Trends Report reveals how consumers and brands prioritize various aspects of the customer experience, examining where they are aligned, and where disconnects exist.

    January 17th, 2017
  • 7 Keys to CX Happiness

    By Simon FraserThis post originally appeared on Retail Customer Experience.  View it here. Story telling and understanding the rules of a “happy life” are two of the dominant themes throughout my career and education, with science being added as an interest as I have grown older. All three come together beautifully in customer experience (CX).

    December 28th, 2016
  • Noted Analyst Featured at InMoment’s CX Elevated 2017

    Senior Analyst Samuel Stern to headline annual best practices conference, March 7-10SALT LAKE CITY (Dec. 14, 2016) — Today, customer experience (CX) optimization leader InMoment announced that noted CX thought leader and Forrester Senior Analyst Sam Stern will be a featured speaker at the company’s annual best practices conference held March 7-10 in Salt Lake City, Utah. InMoment’s annual CX Elevated event attracts hundreds of customer experience professionals and experts from major brands around the world to preview cutting edge technologies, hear the latest industry analyst research, and share best practices regarding how to optimize customer experience initiatives for business impact. To read more and register for the event, visit the InMoment website.

    December 15th, 2016
  • Satisfaction is Dead. NOT. It’s the Most Common Emotion in Great Customer Experiences [research]

    This article originally appeared on CustomerThink. View it here. Don’t ignore satisfaction. That’s one compelling conclusion from Inmoment‘s recent global study of 20,000 consumers.

    December 15th, 2016
  • InMoment Study Finds Joyful Start to Holiday Shopping

    U. S. shoppers compare Black Friday to a treasure huntSALT LAKE CITY (Dec. 8, 2016) — A recent study conducted by customer experience optimization solution provider InMoment found that among consumers who braved the Black Friday crowds, a whopping 87 percent had a good experience, with 70 percent reporting the trouble was worth the effort.

    December 8th, 2016
  • InMoment to Preview 2017 CX Trends Findings in Dec. 8 Webinar

    —Revelations on how emotion and personalization impact customer satisfaction, loyalty —Registration open for free online event SALT LAKE CITY — Nov. 30, 2016 — On Thursday, Dec. 8, InMoment will preview findings from its 2016 Customer Experience (CX) Trends Report during a free webinar held in conjunction with CustomerThink.   The live event will air on Thursday, Dec.

    November 30th, 2016
  • Infographic: How Employee Engagement Boosts CX Success

    This article originally appeared on MyCustomer. View it here. You’re the customer experience champion in your organisation, and you already know how effective customer feedback can be at returning real business results. But you also know that your employees have a huge impact on your customer experience success because they interact with customers every day.

    November 28th, 2016
  • Want to Boost Sales? Take a Look at Mobile Browsing

    This article originally appeared on Payment Week. View it here. On the surface, it looks like an idea whose sheer suicidal stupidity ranks right up there with anything that might earn a Darwin Award. A new study from InMoment, meanwhile, suggests that this idea isn’t anywhere near that stupid, and actually represents a great potential way to boost sales.

    November 28th, 2016
  • In-Store Mobile Browsing Yields Higher Ticket Sales

    This article originally appeared on MediaPost. View it here. According to new 2016 Retail Industry Report from InMoment, today’s digital-first shoppers are given a variety of options when making a purchase, and those who still choose to make the trek to a physical store are armed with information and ready to compare. Consumers are still making purchases in-store, and doing so often.

    November 28th, 2016
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