Every customer remembers that survey: that little email that arrives just after making a purchase, asking how the whole experience went. It’s certainly the most common way to present a survey, but at the same time, this transactional survey is only one of the ways to gauge the customer experience.
Check out this InMoment Point of View today to learn about:
- The strengths and weaknesses of transactional and relationship surveys
- How these two surveys can be combined for optimal customer understanding
- What you need to do after sending surveys for real ROI
Uniting Transactional and Relationship Surveys to Capture the Entire Experience