Storytelling has become increasingly important in CX—especially when it comes to translating data into action. In a recent report, Forrester found that “data storytelling not only persuades the analytical part of the brain; it also uses emotion, a key driver of decision making.” In other words, regardless of your audience, every CX pro needs to become a world-class storyteller.
In this webinar, InMoment’s Simon Fraser applies the art—and science—of storytelling to CX, giving CX professionals a powerful tool to supercharge their initiatives.
Tune in to learn how to:
- Harness the power of story to affect change
- Create emotional and intelligent impact through stories
- Structure your stories to audience and objective
- Leverage the Voice of the Customer to inspire and persuade