The expansive nature of customer experience (CX) programmes can lead to seemingly endless wishlists. It’d be handy if time was an infinite resource, but pending the invention of a time machine, CX practitioners can only fit so many experience improvement initiatives on their plate at once.
Here are four specific steps that will help you:
- Highlight projects that most impact your customer
- Align your initiatives to your brand vision
- Fill in gaps in your customer journey
- Construct a CX roadmap for success
How to Prioritise CX Initiatives