News: Conference Review: Improving The Customer Experience Is At The Heart Of Generating Loyalty

June 14, 2013

June 14, 2013 | Retail Customer Experience

Generating customer loyalty is not just about retailers operating loyalty programmes but is more about improving the experience for the customer whereby they want to frequently return to that merchant. Delegates at the packed 4th Retail Bulletin Customer Loyalty conference 2013 in London this week heard about the myriad ways that the customer can be given an improved experience, which then drives greater loyalty. read more »