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The Ins and Outs of Accurately Measuring CX
This article originally appeared on 1 to 1 Media. View it here. Without a disciplined strategy, identifying the right metrics can feel like a guessing game. Have you heard the story about the elephant? Three blind men felt their way around an elephant and each man believed his interpretation was correct and that the other two were wrong.
In-store Shoppers Willing to Spend 4x More When Human and Digital Assistance Provided
This article originally appeared on Biz Report. View it here. The more assistance a store visitor has - whether it be human or digital - the more that visitor will spend, according to new research released by cloud-based customer experience optimization firm InMoment. InMoment's '2016 Retail Industry Report' is the result of a survey of more than 25,000 U.
Consumers Double Spending When Helped by Sales Associate: Report
This article originally appeared on Luxury Daily. View it here. Even with the rise of digital channels, frontline sales staff are far from obsolete, according to results of a survey conducted by InMoment. The bricks-and-mortar shopping experience no longer exists in a vacuum, with consumers arriving at a store armed with information from research conducted before or even during their trip.
Omni Channel Exposure Key to Deepening Customer Relationship
This article originally appeared on ReadItQuik. View it here. Cloud-based customer experience (CX) optimizer, InMoment, has revealed in its 2016 Retail Industry Report, that sales in brick-and-mortar stores increased four times when visiting customers interacted with the sales staff and also visited the store website from within the store. The sales increased 2.
New Study Points to Powerful Combo as Key to Brick-and-Mortar Success
This article originally appeared on Mobile Marketing Watch. View it here. Consumers spend twice as much in-store when they receive assistance from a retail sales associate and 2. 2 times more when they visit the brand’s website in-store.
Shoppers Who Browse Retail Sites When in Stores Spend More at the Stores They’re In
This article originally appeared on Internet Retailer. View it here. Consumers who visit retail websites on their phones while shopping in stores spend up to 150% more in those store than those who don’t according to a report from InMoment. According to a new study, brick-and-mortar retailers should encourage their shoppers to browse retail websites while shopping in their stores.
InMoment Redefines Actionable Insights with Next-gen CX Platform
--Experience Hub 2. 0 reveals the “why” behind customer data quicker, fueling fast, decisive action --Employees empowered to be more integrated part of the customer experienceSALT LAKE CITY (18 October 2016) — InMoment, a leading provider of customer experience (CX) optimization solutions, today announced Experience Hub 2. 0™, the next generation of the company’s technology platform. Hub 2.
STUDY: Combination of Digital and Human Interactions Key to Brick-and-Mortar Success
New InMoment study reveals impact of shoppers’ in-store experiences on spending 2x increase when shoppers surf brand’s website while on site; 4x bump when they engage with both digital and staffSALT LAKE CITY (Oct. 12, 2016) — Consumers spend twice as much in-store when they receive assistance from a retail sales associate and 2. 2 times more when they visit the brand’s website in-store, according to new data from cloud-based customer experience (CX) optimization leader InMoment. In its 2016 Retail Industry Report, InMoment surveyed more than 25,000 North American consumers on their experiences throughout their shopping journey, from their decision to visit the store to the in-store experience and their feelings post-purchase.
InMoment Celebrates CX Day with Launch of Educational Podcast Series
VoCX' highlights best practices in customer experienceSALT LAKE CITY (Oct. 5, 2016) -- Cloud-based customer experience (CX) optimization leader InMoment today launched a weekly educational podcast series in support of CX Day, a global celebration of the companies and professionals that create great experiences for their customers. The podcast, ‘Voice of Customer Experience’ (VoCX), offers quick, compelling listens highlighting best practices, trends, new technologies, and success stories from some of the greatest minds and brands in customer experience. The first episode is available here, with new episodes available weekly in the InMoment Library.
A New Look for Customer Service
This article originally appear on The Institute of Customer Service. View it here. New Look were trying to find ways to boost sales and increase employee engagement. They turned to the Institute for help.