Loyalty is Dead, Long Live Loyalty

October 15, 2018

InMoment’s new Retail CX Trends report reveals that loyalty isn’t dead — it’s simply complicated. “What is clear from the research is that loyalty is no longer (and possibly never was) about loyalty programs but rather it is a broader construct, one which, at a fundamental level, is about some very simple and very human things: consistency, respect, value, and reliability.”

Read more at Forbes

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