Global Sports Entertainment Leader Topgolf Selects InMoment to Tap into Next Level of Customer & Employee Experience Intelligence
- Topgolf drives fun & engaging experiences to a global community of over 13 million consumers & 15,000 employees; expects to continue its innovation of world-class in-person and digital experiences via InMoment’s feedback approach
- Leveraging the power and data science of the InMoment platform, Topgolf can distill key signals across all its touchpoints with consumers and employees to drive better experience, revenue and loyalty
SALT LAKE CITY (June 18, 2019) — Topgolf® has selected InMoment™, the leading cloud-based experience intelligence platform, to provide the rapidly growing company with the ability to better understand its unique and multifaceted human experience from both a customer experience (CX) and employee experience (EX) perspective.
Topgolf pioneered a technology to make golf more fun and engaging, and has since emerged as a global sports and entertainment community focused on connecting people in meaningful ways. The company entertains more than 13 million guests annually across the United States, Australia and the United Kingdom, with locations soon opening in Canada, Mexico and the United Arab Emirates.
Topgolf is implementing InMoment’s Customer Experience (CX) and Employee Experience (EX) clouds to ensure the company’s strong growth is informed by deep intelligence from these critical stakeholders. In addition to important CX functions like resolving cases, analyzing and exploring unstructured data, generating key metrics, and surfacing systemic issues and opportunities, Topgolf will leverage the InMoment platform to test the success of new products and services, detect high- and lower-value experiences by customer segment, spot both risks and new business opportunities, and more. The company will also track and analyze employee experience, empowering Topgolf associates to become more engaged and effective ambassadors of the brand.
“As we continue to expand our offering into a dynamic, entertainment ecosystem, having the right strategy depends on a real-time understanding of the guest and associate experience, and how they affect each other,” said Topgolf CEO Dolf Berle. “We made the decision to move to InMoment because we want both a partner and a platform that can support our evolving, multifaceted business. The more intelligence we can unlock behind our guest and associate perceptions, what they value, and why, the more successful we’ll be in driving the right kind of growth.”
“Topgolf is brilliantly blending physical and digital moments across channels and over time, creating the kind of memorable experiences that provide huge value to customers, employees and the business,” said InMoment CEO Andrew Joiner. “Understanding the perceptions of these audiences and how they affect each other is both difficult and essential. Through our data science-powered platform, InMoment is uniquely able to deliver the level of detail, actionability and velocity to support Topgolf as the company scales. We are both honored and confident that we’re the right partner for this exciting challenge.”
Topgolf continues to blend technology and entertainment, golfers and non-golfers, children and adults – to create an experience that makes socializing a sport for everyone. No matter the occasion or who you share it with, we believe every great time starts with play, is fueled by food and beverage, moved by music and made possible through community. Every Topgolf venue features dozens of high-tech, climate-controlled hitting bays for year-round comfort, a chef-inspired menu for year-round deliciousness and hundreds of Associates eager to help create the moments that matter.
Topgolf is truly everyone’s game, with 52 venues entertaining more than 13 million Guests annually, original content shows, next-gen simulator lounges through Topgolf Swing Suite, the global Topgolf Tour competition, pop-up social experiences like Topgolf Crush, Toptracer technology as seen on TV, and the world’s largest digital golf audience. For more information about Topgolf, including corporate sponsorships, hospitality opportunities or to learn about and view exclusive digital content, please visit topgolf.com.
InMoment™ is the leader in Experience Intelligence (XI), transforming metrics into meaning to drive high-value business decisions and relationships with both customers and employees. The company’s cloud-native XI Platform is engineered with data science at the core, and specifically architected to harness intelligence from across the entire experience ecosystem to deliver clear business value. The platform features three clouds that all work seamlessly together to give companies a comprehensive understanding of the most important factors impacting their bottom lines, including: Customer Experience (CX) Cloud, Employee Experience (EX) Cloud, and Market Experience (MX) Cloud. InMoment’s approach of providing strategic technical, best practice and thought leadership support ensures that our nearly 500 brands across 95 countries realize maximum business impact.