[WEBINAR] 2017 CX Trends: The Increasing Impact of Personalization and Emotion

December 12th, 2016

For the past three years, InMoment has conducted a study examining how customers and brands prioritize essential elements of CX, as well as exploring emerging trends. 

In this on-demand webinar, Brennan Wilkie, InMoment's SVP of Customer Experience Strategy, provides a sneak peek into some of these findings, including a special look into brands' personalization efforts and the emotions of consumers:

"Despite all the talk about exceeding expectations, our customers’ wants are quite basic. They simply want what they believe you, as a brand, have promised them. When there is alignment between your brand promise, the customer expectation, and the customer experience – customers are happy." 

Watch the webinar