Loyalty. What creates it? How can you sustain it? Is there a “secret sauce” that helps you transform a run-of-the-mill customer into a wildly enthusiastic devotee? What motivates a consumer to drive past 25 restaurants to get to their favorite one? Why does every piece of clothing I’m wearing have a Nordstrom label? What in the world causes Harley Davidson loyalists to love a brand name so much that they will tattoo it on their body?
I’m not sure there is a single answer. But I know some things that will help.Download PDF