Smile, You're on Camera: Video Feedback Gives Cabela's Results it Can See

Case Study – December 1st, 2016

Several years ago, Cabela's leadership embarked on a growth strategy centered on opening smaller, simpler versions of its traditional stores. But how does a brand whose brick-and-mortar locations have achieved travel destination status recreate an equally compelling experience on a smaller scale? The answer was listening to customers in more ways and in more places, netting richer data.

Click Here to Download PDF