Customer Satisfaction & Experience Survey

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Overview

A customer satisfaction survey or customer experience survey is a tool organizations can use to ask pointed and purposeful questions about their product, customer service, and brand perception.

If you want to know something, the best thing to do is ask! The same goes for your customers.

Once customers have sent in their feedback, the data can then be analyzed for insights and guide business decisions.

The great thing about these surveys is that they are flexible and questions can be geared toward any department, service, product, or touchpoint. However, it is important to remember to design a survey not only with your end goal in mind, but to also think about the customer and their experience when answering the questions.