Throughout each year, Mindshare Technologies sponsors various charities that are near and dear to our hearts. During the holidays, we have a tradition of participating in Utah’s Festival of Trees. For 40 years, the Festival of Trees has been raising and donating money to the children at Primary Children's Medical Center. A board of 86 volunteers organizes the festival, enlisting time and talents from thousands of individuals, organizations, businesses, and families throughout Utah. Since its inception in 1971, the festival has raised over $24 million for children at Primary Children’s Medical Center. We’re proud to support such an amazing organization. Watch the video below to see why Primary Children’s Medical Center is especially important to Mindshare Technologies’ CEO John Sperry. Click here to learn more about how Mindshare Technologies gives back to the community.