4 Alternate Channels for Collecting Customer Feedback

November 9, 2016

For too long the focus has been on “what” your customers are saying, with little consideration to “how” they are being asked. In a time where customer experience is more important than ever, companies are looking to improve the way their data is collected. Traditional methods such as phone surveys, focus groups, and paper surveys certainly serve a purpose, but can leave out important customer touchpoints and insights. Finding the appropriate channel for your audience will lead to an increase in customer feedback as well as the quality of their evaluations.